What is SONday?

SONday isn’t charity — it’s legacy work. It’s teaching our sons and daughters that leadership starts with compassion. It’s showing our youth that giving back is a strength, not a burden.

We are raising a generation who leads by example and stands on values ancestors would applaud.

Where We’re Headed

From Eastmont Mall to every neighborhood that deserves help, we move as a unit.

SONday is not a moment. SONday is a movement.

A community that cares, grows. A people who serve, rise. A culture that gives, wins.

This winter, SONday steps into its calling with the Winter Warmth ’25 Initiative, a movement born in Oakland and designed for every block where hearts beat strong, no matter the weather.

This isn’t just about clothes. This isn’t just about food. This is about presence.

When the cold hits, the world’s forgotten are reminded how invisible they can feel. But not here. We see ours. We stand with ours. SONday is committed to being the warmth when temperatures drop and life gets real.

What Winter Warmth ’25 Represents

Community before convenience
Service as a lifestyle, not a moment
Youth leadership in real-world action
Empowering fathers, sons, mothers, daughters to give meaningfully

Every jacket handed, every meal served, every brother and sister greeted with dignity — it’s all a reminder:

Nobody in our community stands alone.

If winter thought it could dim our fire, it chose the wrong season and the wrong city.

This is Winter Warmth ’25.
This is SONday.
This is family in motion.

⸻